STRATEGY + INSIGHTS
Strategic Planning, Target Segmentation, Focus Group Testing, Syndicated Research, Digital Journey Mapping
AXIS drives consumer engagement at the intersection of brand and diversity marketing.
Top-tier brands trust us with their multicultural marketing
Census data shows America is more racially and ethnically diverse than ever
of the U.S. population is made of up of Hispanics, now over 62 million strong
Americans self-identify as being of a race other than White
We design and deploy omni-channel campaigns that are culturally-informed, calibrated, and connected.
Our diversity-first campaigns for Covered California have helped drive record-breaking enrollment to the State's health insurance marketplace.
Being recognized by the industry for the work we do is very rewarding. But the best reward is the impact our ideas deliver — for our audience and our clients.
AXIS is a strategic partner within the Interpublic Group of Companies network, as such, our clients have the benefit of seamless access to a global network of agencies, support, and resources.
Across channels, our tools and processes allow for the personalization of content, the optimization of media, and the immediacy of results.
Strategic Planning, Target Segmentation, Focus Group Testing, Syndicated Research, Digital Journey Mapping
Creative + Messaging Design, Broadcast / Print / OOH / Digital Content Production, Platform Development, Editorial Planning
Paid Media Management, Big Data Integration, Measurement + Analytics, Media Relations
Community Outreach, Consumer Event + Social Activation, Celebrity + Influencer Partnerships
We have a long history of producing best-in-class, award-winning work.