In the past, multicultural marketing and brand purpose were often siloed within organizations. But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data, and other means.
A recent study jointly conducted by BRANDthro and The Axis Agency uncovered current views on diversity and multiculturalism among 180 millennials. We invite you to review the research’s Executive Summary.
