We Craft Culture

Our Whole Market approach helps us uncover universal insights that allow for the personalization of campaigns across culture, language, and lifestyle. This is paramount as America becomes more diverse and cultures and identities blend into a new reality.

Engaging diverse audiences at scale.

Brands need a new way to engage the New America. The siloed campaigns of the past are not scalable, and the total market approach dilutes any cultural context by trying to be everything to everyone.‍

Our Whole Market approach genuinely delivers the entire market by using a universal approach that brings about scale and the cultural nuance to engage consumers.

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At a glance

Axis is a minority-owned full-service agency specializing in the new American consumer. We offer marketing, advertising, and public relations across the areas of strategy, paid and earned media, creative, and consumer and influencer engagement. We are part of the Interpublic Group of Companies and ranked by Advertising Age as one of the Top 25 Hispanic Advertising Agencies in the U.S.

2 Offices

Los Angeles and Miami.

We Are Diverse

We are the market.

15 Years

A rich history rooted in culture with a long list of accomplishments.

Imagine what we can do for you

We are a whole-market-full-service-multi-channel agency.

Strategy & Insights
  • Strategic Planning
  • Target Segmentation
  • Focus Group Testing Syndicated Research
  • Journey Mapping
Creative & Content
  • Creative Development
  • Broadcast, Print & OOH
  • Digital Content
  • Platform Development
  • Editorial Planning
Paid & Earned Media
  • Paid Media Management
  • Big Data Integration
  • Measurement & Analytics
  • Media Relations
Engagements & Partnerships
  • Community Outreach
  • Social Listening & Engagement
  • Influencer Programs
  • Consumer Events

Our Leaders

Armando Azarloza, Chief Executive Officer Armando Azarloza
Chief Executive Officer
Carmen Lawrence, Chief Operating Officer Carmen Lawrence
Chief Operating Officer
Francisco Letelier, Chief Creative Officer Francisco Letelier
Chief Creative Officer


Being recognized for the work we do is very rewarding. But the best reward is the impact our ideas generate with an audience. Some of the awards we’ve received include the following:

Dot Comm Awards
Platinum PR Awards
Bravo Awards
Academy of Television Arts and Sciences
Hermes Creative Awards
The Telly Awards